BYU could draw largest TV audience in program history vs. CU in Alamo Bowl

December 16, 2024

By Dave McCann, Deseret News: ‘Tis the season!

During a month of firsts, where No. 17 BYU won a piece of the Big 12 championship, the basketball program landed the No. 1 prep recruit in the world and the men’s and women’s cross-country teams swept the national championships — something else never seen before is about to happen — and it has everything to do with being seen.

More people are about to watch the Cougars play football than at any time in history. That’s what a top-25, post-Christmas, prime-time matchup on network television can get you, especially if it’s against Colorado.

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BYU to make history at Alamo Bowl

The Cougars have plenty to play for when they face Colorado in the Alamo Bowl, including the chance to play in front of the largest TV audience in program history.

Deseret News

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