Built Bar CEO, BYU respond to claims football players shorted on NIL deal

By Jay Drew, Deseret News: In less than two years, nutritional energy bar-maker Built Protein Bars has given more than $1.25 million to BYU football players and the program in general, company co-founder and CEO Nick Greer said Tuesday night while vacationing with his family in Europe.

Greer was still upset after reading a report in The Salt Lake Tribune on Sunday in which six current or former BYU football players said his is one of the companies that has not fulfilled its financial promises to the athletes as part of a groundbreaking NIL deal that began in the fall of 2021.

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Here’s how Built Bar, BYU responded to some players’ claims that the company failed to live up to NIL promises

Built co-founder says his company has given more than $1.25 million to BYU football players and the program, and BYU agrees

Deseret News

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