Brenden Rice, Jerry Rice’s son, recreates iconic Breathe Right ad in NIL deal

By Ayrton Ostly, USA TODAY: Name, image, and likeness (NIL) deals are a fixture of college sports in 2023. Every Utah Utes scholarship football player is leasing a Dodge Ram truck this fall.

LSU women’s basketball star Angel Reese has eight NIL deals, the latest with Reebok. Fellow women’s basketball star Caitlin Clark signed a deal with State Farm. That’s just to name a few.

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