January 30, 2025
By Daniel Libit, Scott Soshnick, Sportico: The Big Ten Conference is taking preliminary bids from private equity firms despite past comments from commissioner Tony Petitti questioning the upside of involving institutional capital in college sports.
According to multiple people familiar with the situation, the conference previously retained investment bank Evercore, which solicited a first round of indicative offers from PE firms this week, just before a key deadline in the House v. NCAA antitrust lawsuit that could fundamentally change the economics of intercollegiate athletics.
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