Big 12 expansion doesn't add significant value but does keep league viable

By Eric Prisbell, On3 Sports: In the coming days, if you hear those affiliated with the Big 12 try to peddle the argument that this round of expansion adds substantial value to the league, don’t buy it.

Adding BYU, Cincinnati, Houston and UCF does two things: preserves Power 5 autonomy and acquires more live inventory. It’s worth repeating: There is no replacing Texas and Oklahoma; they are two of the biggest brands in college sports and perennially attracted the overwhelming majority of eyeballs to the Big 12.

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Big 12 expansion doesn't add significant value but does keep league viable

The Big 12 will live on. Given the state of the conference just a few weeks ago, that in and of itself is a victory.

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