By Michael Benson, Deseret News: Now is an unbelievable time in higher education and Division 1 sports. In my three decades in higher education, I’ve never seen anything like it.
Student athletes can now profit off of their likenesses and images. Even amid a pandemic, college athletics is a multibillion dollar industry.
Read the full story…
Deseret News 
The SuperWest Sports News Feed does not link to stories behind a paywall. News is added periodically throughout the day, so check back regularly.
Latest posts by News Feed (see all)
- Washington football star turned down $500K to stay with Huskies - June 23, 2026
- Arizona football lands 4-star SoCal wide receiver Ty Johnson - June 23, 2026
- Washington State lands massive commitment in 4-star OL Rashaun Lavata’i - June 23, 2026