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As Partnerships Emerge, Are College Sports Embracing Betting Sponsors?

Front Office Sports: As college sports faces a reckoning on athlete compensation, amateur status and a slew of other issues, yet another long-standing NCAA tradition appears to be falling: the shunning of sports betting operators in the college athletics business.

A partnership between the sports betting operator William Hill and University of Nevada, Las Vegas in 2017 and University of Nevada Reno in 2018, along with the recent partnership launch between PointsBet and the University of Colorado, Boulder, have shown that deals between sports betting companies and collegiate athletic departments can exist despite the NCAA’s aversion to sports betting.

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