As networks pull out, Amazon is ‘playing hardball’ with the Pac-12

By Michael McCarthy, Front Office Sports: The silk gloves have come off in media rights negotiations between Amazon and the Pac-12 Conference. And here comes the steel fist that’s helped make Amazon the country’s dominant e-commerce company.

Amazon is “playing hardball” in media rights negotiations with the hapless college conference, sources told Front Office Sports.

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Pac-12 Feeling the Squeeze As Media Rights Options Diminish

With reports of CBS Sports and Warner Bros. Discovery Sports pulling out of bid, the Pac-12 has fewer suitors for its media rights package.

Front Office Sports

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