By Jason Scheer, Wildcat Authority: Arizona football is utilizing social media more than ever before in order to bring attention to its program. Just last week, former Wildcat tight end Rob Gronkowski broke a world record by catching a football dropped from nearly 620 feet.
“We work with a company that is gonna produce our YouTube channel for us,” Arizona head coach Jedd Fisch said. “And it’s an outstanding company called Liquid Light that runs Cam Newton’s YouTube channel, the Rock’s YouTube channel and Kevin Hart’s among many others.
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