Arizona rolls out Heisman campaign for QB Noah Fifita at Big 12 Media Days

July 8, 2026

By Tyler Drake, Arizona Sports: The Arizona Wildcats didn’t waste any time getting the Heisman Trophy conversation started for quarterback Noah Fifita.

During head coach Brent Brennan’s press conference at Big 12 Media Days on Wednesday, “Noah Fifita for Heisman” flyers were handed out to reporters throughout the room. They even included references from national analysts and an anonymous Big 12 coach, plus his career stats, traits and accolades.

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Arizona rolls out Heisman Trophy campaign for Noah Fifita at Big 12 Media Days - Arizona Sports

While Noah Fifita’s biggest resume building for the Heisman comes from his play this year, his impact has already been felt in the program.

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