By Eric Prisbell, On3: As donor-led collectives — and their perceived importance in winning ultra-competitive recruiting battles — continue to dominate the NIL conversation, boosters, athletic directors and coaches who had taken a wait-and-see approach now are suddenly adopting a new mindset as they witness success at rival schools.
One prominent industry source told On3, “Let me put it this way: Everyone is finally going all-in.
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On3
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