August 23, 2024
By Brad Crawford, 247Sports: College football’s 25 biggest brands entering the 2024 season was a watercooler conversation that went nuclear inside our offices this week with a few unanimous choices and very little agreement on others. A winning tradition trumps most of the other cards played in the brand argument, with recognition and publicity also high in the hierarchy of deliberation.
The parameters for inclusion are subjective. If you were rattling off college football programs to someone who’s never watched the sport, who are the first to come to mind?
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